eCommerce and m-commerce are on the rise around the globe. Smartphone drive growth plays an extremely important role in this regard. This article will tell you about the eCommerce industry in the UK. Also, it’ll tell you how you can compare merchant services so that to grow your business successfully.
eCommerce in the UK: How to Compare Merchant Services?
Before we could proceed, it’s important to note that the eCommerce is still the biggest driver of retail sales growth in the UK. In fact, the economic uncertainty in the country hasn’t had an immense impact on the industry.
Nearly all age groups use digital buying in the UK. Consumers are increasingly more often using smartphones to make purchases in the UK. So, people are becoming more accustomed to making both higher-value and on-the-go purchases through their smartphones.
In 2016, the high growth registered in the field was mainly because of a sharp rise in retail sales made on smartphones. Importantly, artificial intelligence (AI) and chatbots are of special importance for retailers all over the world.
eCommerce is associated with mobile. The mobile sales growth speaks of the truth that mobile is rapidly becoming the number one online sales channel for UK retailers. This is according to Bhavesh Unadkat, Capgemini’s principal consultant in retail customer engagement design.
By the way, the growth in sales from smartphones has partly based on the introduction of smartphones with bigger screens. The majority of visits to UK retailers come via a mobile phone, as the latest Salesforce Shopping Index indicates.
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eCommerce and mCommerce Growth in the UK
Jamie Merrick, director, industry strategy and insights, at Salesforce Commerce Cloud, points to the global results. Based on these results, Merrick notes that mobile use has resulted in digital growth overall.
Beyond any doubt, the rise of mobile is obvious both in terms of general use and shopping. Now, retailers have an opportunity to take advantage of this consistent trend of mobile growth. They can do this by prioritizing “mobile-first” strategies. The latter strategies range from artificial intelligence and Apple Pay to Instagram integration.
UK consumers are more and more comfortably using their smartphones to make purchases. As eMarketer senior analyst Bill Fisher notes, this fire is fueled by the slowly growing use of mobile payment options.
The more comfortable people feel about using their smartphones to make payments for retail purchases, the more likely they are to do the same for retail shopping and buying more generally.